Optimization with reference to HTML website details is the process of implementing text updates to the source code itself that cause an increase in relativity to the data mined from the search engine database reports.
The optimization process is typically manual in nature and requires an experienced eye for detail of coded content. A professional SEO specialist offering services has touched many websites and HTML text implementations that have caused an increase in organic search engine listings for any and all pages of the site that are included at the root level of the hosting directory under that specific domain address. The term 'organic listing' refers to the fact that a particular page of that website is highly relevant to the content in the search phrase and has received that acknowledgement in the eyes of the search engine without requiring the domain owner pay a fee for a click on the listing.
If you would like to discuss optimization on your business website, please contact me for a free hour of ecommerce consultation or a lead generation program for local business promotion.