Website Evaluation

Looking to implement a better search engine optimization strategy? During a free website analysis I will look at factors known for producing positive SEO results. We will then discuss what you are currently doing that works as well as define areas that could use improvement and discuss how we can work together to further promote your website.

In-depth research for your Online Business opportunities is the necessary due diligence you must do before you start building your online web location. You should always start off with an high level evaluation and then drill down from there, review your past marketing successes and failures, your current online marketing. Most importantly, be sure to review your site analytics and tracking data. All of this information should be analyzed before any site changes are made. If you are just starting your web project or redesigning your website, be sure to bring in an SEO specialist during the design phase of your project to help with naming conventions for your categories, your products, and your images.

Online competitive research is also necessary to analyze so you are aware of what to know about what you are up against on the web. Does your competition have the same customer service features that you have? Do they have the same shopper features? Advanced search functionality? Some sites that appear to be your competition may not have visitor friendly functionality with competitive shipping options, return policies, or an online secure transactional process.

Keyword Search Phrase Popularity research is crucial to your online success. Be sure to research the full spectrum of all phrase variations in the way your products may be perceived by your visitor. For example, if you are selling a brand name product, there may be much higher search for the generic product and not the brand itself or vice versa. Note there are different ways people search for a particular product and if you are unaware of those search phrases, you will miss out.